Formerly CXL Agency, Speero builds, manages, and scales growth experimentation programs for modern product and marketing teams.
Speero (formerly CXL Agency) was founded in 2011 by Peep Laja, widely regarded as the #1 most influential conversion rate optimization expert in the world. The agency rebranded from CXL Agency to Speero to reflect a strategic shift beyond traditional CRO toward broader experimentation and what they call the "Retention Economy."
Speero's full programs include everything from analytics audits and maturity assessments to user research and test execution. Their teams consist of CRO strategists, designers, developers, QA engineers, and project managers who execute end-to-end experimentation programs. They help clients scale experimentation across merchandising, UX, and acquisition with AI-enhanced systems and real-time personalization.
Notable clients include ADP, MongoDB, Codecademy, Serta-Simmons, Native Deodorant, and Miro. With offices in Austin (Texas), London (UK), and Tallinn (Estonia), Speero primarily serves lead-gen and ecommerce companies requiring at least 100,000 unique monthly visitors.
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