A CRO and UX research agency that combines usability research and A/B testing to uncover friction, validate solutions, and deliver measurable revenue lifts.
Experiment Zone was founded in 2017 by AJ Davis, who was previously the lead UX researcher on Google Optimize and led optimization strategy for Fortune 500 companies at Clearhead, including CVS, Steve Madden, and lululemon. AJ holds a Masters in Human Factors in Information Design from Bentley University.
The agency combines usability research and experimentation to uncover friction, validate solutions, and deliver measurable lifts. Their approach includes quarterly Conversion Deep Dives featuring analytics reviews, user experience audits, and user research, followed by hypothesis generation and a scored hypothesis library. They also offer white-label CRO services for digital marketing agencies.
Based in Austin, Texas, Experiment Zone serves a wide variety of industries including retail & ecommerce, SaaS & software, finance & fintech, health & wellness, and B2B services. Their scientific approach has yielded impressive results, including a 41% increase in free trial requests for one client through homepage optimization.
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