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Heap

Digital insights platform with automatic event capture, retroactive analytics, heatmaps, and session replay.

Overview

Heap is a digital insights platform that differentiates through its automatic event capture technology — every click, tap, swipe, pageview, and form submission is captured without manual instrumentation. Now part of Contentsquare, Heap allows teams to analyze any interaction retroactively without having written code to track it.

Heap's analysis tools include funnels, retention analysis, user paths, journey analysis, and the Engagement Matrix which correlates frequency of certain actions with retention. Session replay is available as an add-on on Pro and Premier plans. Heap also features Sense, Contentsquare's AI-powered assistant for automated insights.

The free plan includes core analytics, unlimited enrichment sources, SSO, and up to 10K monthly sessions with 6 months data history. Growth adds AI assistant, unlimited users, and 12 months history. Pro costs approximately $100,000/year for 5M sessions, while Premier starts at $187,500/year for 15M sessions.

Key Features

  • Automatic event capture
  • Retroactive analytics
  • Funnel analysis
  • Retention analysis
  • User paths
  • Session replay (add-on)
  • Engagement Matrix
  • AI-powered insights

Pros & Cons

Pros

  • + No manual event tagging — captures everything automatically
  • + Retroactive analysis of historical data without code changes
  • + Reduces engineering dependency for analytics setup

Cons

  • Very expensive paid plans ($100K+/year for Pro)
  • Autocapture can create noisy data requiring cleanup
  • Session replay only as add-on on higher tiers

Integrations

SalesforceSegmentShopifyMarketoIntercomOptimizelySnowflake

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