Completely free behavior analytics tool from Microsoft with heatmaps, session recordings, and AI-powered Copilot insights.
Microsoft Clarity is a completely free behavior analytics tool that provides heatmaps, session recordings, and AI-powered insights with no traffic limits (up to 100K sessions/day) and no sampling. Launched by Microsoft, Clarity has rapidly grown to become one of the most popular analytics tools.
Clarity offers three types of heatmaps (click, scroll, and area), unlimited session recordings, and a unique Copilot AI feature that automatically summarizes user behavior patterns and identifies issues. The platform includes rage click detection, dead click detection, and excessive scrolling alerts to help teams quickly identify UX problems.
With its zero-cost pricing, GDPR compliance, and seamless integration with Google Analytics, Microsoft Clarity is an excellent starting point for any team looking to understand user behavior. The main limitation is its hard cap at 100K sessions per day and 100K pageviews per heatmap, with no option to scale beyond that — but this is sufficient for the vast majority of websites.
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