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Ethnio

UX research recruiting and panel management platform for finding and managing research participants.

Overview

Ethnio is a UX research recruiting and panel management platform that helps research teams find, screen, schedule, and incentivize research participants. The platform automates the participant recruitment process by placing intercept screeners on websites and apps to recruit users in context.

Ethnio's capabilities include participant screeners, scheduling tools, panel management for building and maintaining research participant databases, and an incentive calculator for determining appropriate compensation. The platform helps teams manage the full participant lifecycle from recruitment through compensation.

Pricing follows a per-seat model with four plans, starting at $79/seat/month for the Starter plan. Enterprise packages provide complete access to the entire product suite. Note that pricing has been a point of contention among users, with many feeling it's expensive and inflexible — key panel management features are often locked behind the pricier Enterprise plan.

Key Features

  • Participant screeners
  • In-context recruiting
  • Panel management
  • Scheduling tools
  • Incentive management
  • Research participant database
  • Intercept surveys
  • Automated recruitment

Pros & Cons

Pros

  • + Purpose-built for UX research participant recruiting
  • + In-context recruiting catches users during real interactions
  • + Comprehensive panel management and scheduling

Cons

  • Expensive per-seat pricing — $79/seat/month minimum
  • Key panel features locked behind Enterprise plan
  • Not a general-purpose survey tool

Integrations

CalendlyGoogle CalendarZoomUserTestingLookback

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