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SurveyMonkey

The most recognized online survey platform with 500+ templates, AI-powered Genius, and robust reporting.

Overview

SurveyMonkey is one of the most recognized survey platforms globally, used by over 60 million users for everything from customer satisfaction surveys to market research and employee feedback. The platform's strength lies in its accessibility — anyone can create and distribute a professional survey in minutes using its extensive template library and intuitive builder.

SurveyMonkey offers over 500 expert-built survey templates, 15+ question types, branching logic, and multilingual support. The AI-powered Genius feature suggests improvements to survey design and question wording to improve response rates and data quality. Real-time results dashboards, cross-tabulation analysis, and sentiment analysis round out the analytics capabilities.

The Basic (free) plan allows creating and sharing simple surveys. Team plans range from $30 to $92/user/month (billed annually), with 50,000-100,000 included responses per year. Extra responses beyond plan limits cost $0.15 each. Enterprise tier adds HIPAA compliance, SSO, custom branding, and advanced admin controls.

Key Features

  • 500+ survey templates
  • AI-powered Genius
  • Skip logic & branching
  • Real-time dashboards
  • Sentiment analysis
  • Multi-channel distribution
  • Multilingual support
  • Custom branding

Pros & Cons

Pros

  • + Extremely easy to use with the largest template library
  • + Strong brand recognition increases survey response rates
  • + AI Genius improves question quality automatically

Cons

  • Free plan limited to 10 questions and 25 responses
  • Per-user pricing adds up for larger teams
  • Analytics less powerful than Qualtrics for research

Integrations

SalesforceHubSpotSlackMicrosoft TeamsMailchimpZapierGoogle Sheets

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