273% Category Page Conversion Increase, 33% Product Page Conversion Increase, 50% Sales Increase In 9 Months For Swiss Outpost
High confidence
Category Page Overhaul and Product Page Redesign for Online Watch Retailer
Swiss Outpost (Swiss Army ecommerce) had fluctuating conversion rates for years with no experimentation baseline. Invesp conducted a full expert review, redesigned category pages to improve product funneling, and redesigned product pages to communicate both features and emotional benefits of watch/knife purchases. Nine months into the engagement, sales were up 50% and category page conversions increased 273%.
Hypothesis
Swiss Outpost's category pages are failing to funnel visitors to products efficiently. A complete category page redesign focused on product discovery, combined with product page improvements that communicate emotional benefits alongside specifications, will dramatically improve the path to purchase.
Why This Works
Key Learnings
Expected Lift Range
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