300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores
High confidence
Product Page to Checkout Funnel Redesign for Furniture Retailer
Home Gallery Stores, a 107-year-old family furniture retailer, had tried paid channels but couldn't improve sales. Invesp identified that the challenge was persuasion and brand differentiation, not usability. Product page redesigns focused on making high-value furniture purchase decisions feel safe and confident online. The product-to-order-confirmation conversion rate tripled, and monthly revenue grew 3x in 14 months.
Hypothesis
For a 100-year-old furniture retailer going digital-first, visitors need to be persuaded that buying high-value furniture online is safe and worthwhile. Redesigning product pages to be more intuitive and persuasive — addressing trust gaps specific to high-value online purchases — will dramatically increase the product-to-checkout conversion rate.
Why This Works
Key Learnings
Expected Lift Range
Viewed 50+ times
Related Entries
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC
Subscription Dog Food Funnel: Mobile and Checkout A/B Testing
mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
273% Category Page Conversion Increase, 33% Product Page Conversion Increase, 50% Sales Increase In 9 Months For Swiss Outpost
Category Page Overhaul and Product Page Redesign for Online Watch Retailer
category_page_optimizationmultiple
Expected lift: 30%-100%
High confidence
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay
Product Page Redesign and Checkout Optimization for eBay
pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
42% Conversion Rate Improvement Against A 25% Stretch Goal Within 8 Months For Reliance General Insurance
Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization
checkout_optimizationmultiple
Expected lift: 20%-45%
High confidence