300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores
High confidence
Product Page to Checkout Funnel Redesign for Furniture Retailer
Home Gallery Stores, a 107-year-old family furniture retailer, had tried paid channels but couldn't improve sales. Invesp identified that the challenge was persuasion and brand differentiation, not usability. Product page redesigns focused on making high-value furniture purchase decisions feel safe and confident online. The product-to-order-confirmation conversion rate tripled, and monthly revenue grew 3x in 14 months.
Hypothesis
For a 100-year-old furniture retailer going digital-first, visitors need to be persuaded that buying high-value furniture online is safe and worthwhile. Redesigning product pages to be more intuitive and persuasive — addressing trust gaps specific to high-value online purchases — will dramatically increase the product-to-checkout conversion rate.
Why This Works
Key Learnings
Expected Lift Range
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