Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC
High confidence
Subscription Dog Food Funnel: Mobile and Checkout A/B Testing
Sundays for Dogs, a premium air-dried dog food brand, engaged Invesp to improve subscription conversion rates. The brand had high traffic but low conversion. Invesp conducted behavioral analysis including heatmaps and session recordings, identified drop-off points, and ran prioritized A/B tests focused on mobile and checkout optimizations. Conversion rate moved from 4% to a consistent 5.5%.
Hypothesis
Sundays for Dogs' subscription DTC funnel has mobile performance gaps and checkout friction that prevent health-conscious pet owners from completing initial subscriptions. Focused A/B testing on mobile UX and checkout flow will close the conversion gap.
Why This Works
Key Learnings
Expected Lift Range
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