18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay
High confidence
Product Page Redesign and Checkout Optimization for eBay
eBay engaged Invesp to break down silos between development, product, and marketing teams and build an experimentation culture. Invesp conducted comprehensive conversion audits and behavioral research, then focused initial experiments on product pages, suggested alternatives sections, and the checkout process. Mobile conversion rates were a specific focus as mobile traffic dominated but converted far below desktop rates.
Hypothesis
eBay's siloed development process resulted in new features being launched without conversion testing. A unified product page template with clearer item presentation, improved alternatives section, and streamlined checkout will increase conversion rates across the marketplace.
Why This Works
Key Learnings
Expected Lift Range
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