Inconclusive
Low confidence
Action Button
In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Hypothesis
If we implement 'Action Button' on listing pages (In this experiment, simple "Learn More" buttons were added underneath each product thumbnail), then key conversion metrics will improve.
Why This Works
Key Learnings
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