Winner
Low confidence
Airbnb: Product Page — That A Higher Button Position Is Better
Airbnb ran this wonderful experiment on one of their primary reservation buttons. The A/B test adjusted the position of the button, shifting it higher on all property pages - which was implemented once ended.
Hypothesis
If we test a similar change on our product pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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