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Winner
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Airbnb: Signup — Bigger Button After Running This Design Experiment

Here is a perfectly simple optimization of a "Get started" button on Airbnb's host signup landing page. Airbnb ran an experiment of a smaller vs larger button size. I know because I managed to capture two diverse screenshots with the same date stamp. :) More so, a few months later Airbnb rolled out the later button to 100% of their traffic - hinting at a successful experiment outcome.

Hypothesis

If we test a similar change on our signup pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.

Why This Works

Key Learnings

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