Winner
Low confidence
Bol.com: Product Page — 8 Add-To-Cart Buttons
Bol, a leading online retailer in the Netherlands, just completed a beautiful experiment with 8 add-to-cart button variations. Two potentially leading variations (C & G) were then retested in a followup A/B test. Today, we have finally detected that the C version ("In winkelwagen" translated to "Add to cart") has been implemented on all product pages.
Hypothesis
If we test a similar change on our product pages as Bol.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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