Winner
Low confidence
Bol.com: Product Page — More Padded Button
Last year I captured this button experiment from Bol (a leading online retailer in the Netherlands). They tested a smaller button with less padding against a slightly more bloated one. It's now clear that the variation was rolled out completely - consistent with the bigger form fields and buttons pattern.
Hypothesis
If we test a similar change on our product pages as Bol.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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