Loser
Low confidence
Booking.com: Listing Page — Ghost Buttons, (Rejected)
Ghosts buttons. We know that this style of buttons is net negative based on this evidence-based pattern. So when Booking ran this experiment, it's no surpirse that it was eventually rejected - a predictable replication.
Hypothesis
If we test a similar change on our listing pages as Booking.com rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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