Inconclusive
Low confidence
Centered Forms & Buttons
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Hypothesis
If we implement 'Centered Forms & Buttons' on listing pages (In this experiment, two different positions of the View Catalog button were compared), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 4+ times
Related Entries
Best Practice
Loser
Ghost / Outline Buttons Lose to Filled Buttons — Consistently
ctaany
Expected lift: -25%-0%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
ctahomepage
Expected lift: 10%-25%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Distinct CTA Color + First Fold Placement → +101% Click-Through Rate
ctahomepage
Expected lift: 40%-120%
High confidence