Inconclusive
Low confidence
Pattern #56: Hover Button
[company] Pattern #56: Tests whether Hover Button improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to listing page types.
Hypothesis
If we A/B test Hover Button on listing pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
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Best Practice
Loser
Ghost / Outline Buttons Lose to Filled Buttons — Consistently
ctaany
Expected lift: -25%-0%
High confidence
Test Idea
Winner
Multiple Steps
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Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
Test Idea
Winner
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Expected lift: 40%-120%
High confidence