Inconclusive
Low confidence
Repeated Bottom Call To Action
In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).
Hypothesis
If we implement 'Repeated Bottom Call To Action' on listing pages (In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons), then key conversion metrics will improve.
Why This Works
Key Learnings
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