Inconclusive
Low confidence
Sticky Call To Action
In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups and checkouts was measured.
Hypothesis
If we implement 'Sticky Call To Action' on listing pages (In this experiment, a floating top navigation was shown with a "Join" button), then key conversion metrics will improve.
Why This Works
Key Learnings
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