Inconclusive
Low confidence
Sticky Call To Action on Product Page
A floating Add to Basket button was added to a product page. Impact on sales was measured.
Hypothesis
If we make the primary call-to-action sticky and always visible while scrolling, then conversion rates will improve because the CTA remains accessible at the exact moment users decide to act
Why This Works
Key Learnings
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Expected lift: 50%-150%
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Ab Test
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Expected lift: 15%-30%
High confidence