Inconclusive
Low confidence
Visible Availability
In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).
Hypothesis
If we implement 'Visible Availability' on listing pages (In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications"), then key conversion metrics will improve.
Why This Works
Key Learnings
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