Positive
Medium confidence
thortful Greeting Cards: Experimentation Program Delivers 30x ROI
thortful is a high-growth UK greeting card marketplace. Conversion.com built an experimentation program for thortful, running tests across their acquisition, product discovery, and checkout flows. The program was built using Conversion's LIFT and Levers frameworks to systematically identify and test the highest-impact conversion opportunities.
Hypothesis
A structured experimentation program focused on the greeting card purchase funnel will uncover conversion lifts across multiple touchpoints and deliver sustained ROI.
Why This Works
Key Learnings
Viewed 14+ times
Related Entries
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay
Product Page Redesign and Checkout Optimization for eBay
pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
42% Conversion Rate Improvement Against A 25% Stretch Goal Within 8 Months For Reliance General Insurance
Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization
checkout_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores
Product Page to Checkout Funnel Redesign for Furniture Retailer
pdp_optimizationmultiple
Expected lift: 50%-200%
High confidence
Cro Program
273% Category Page Conversion Increase, 33% Product Page Conversion Increase, 50% Sales Increase In 9 Months For Swiss Outpost
Category Page Overhaul and Product Page Redesign for Online Watch Retailer
category_page_optimizationmultiple
Expected lift: 30%-100%
High confidence
Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC
Subscription Dog Food Funnel: Mobile and Checkout A/B Testing
mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence