55% CVR Uplift In 8 Months, 17% BFCM Revenue Boost Against Projections, 4x First-Week ROI For Z Gallerie
High confidence
Full-Site CRO Program with BFCM Acceleration for Home Decor Retailer
Z Gallerie, a home furnishing retailer, was mid-platform-migration and needed CRO gains without development resources. Invesp achieved a 66% experiment success rate, delivered 55% overall CVR uplift within 8 months, and boosted BFCM revenue 17% above projections. The 4x first-week ROI was the highest the VP of Marketing reported ever seeing.
Hypothesis
Z Gallerie's mobile conversion rates (30% of desktop rates) represent a major revenue gap that can be closed through systematic mobile-first experimentation during a platform migration period, delivering rapid ROI before the BFCM season.
Why This Works
Key Learnings
Expected Lift Range
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