Winner
Low confidence
Airbnb: Signup — Its Videos On The Host Signup Page
Videos are usually considered a popular growth tactic that people believe will improve conversion or signup rates. Hence I find it really interesting that Airbnb A/B tested a series of videos on their host signup landing page and then rejected them altogether. So why where these video removed?
Hypothesis
If we test a similar change on our signup pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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