Inconclusive
Low confidence
List Or Grid View
In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.
Hypothesis
If we implement 'List Or Grid View' on listing pages (In this desktop experiment, 4 product tiles per page (control) were tested against 6), then key conversion metrics will improve.
Why This Works
Key Learnings
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Test Idea
Winner
Autoplay Video
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Expected lift: 0%-10%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence
Leaked Test
Loser
Amazon: Product Page — Bottom Aligned Product Thumbnails
imageryproduct
Low confidence