42% Desktop And 35% Mobile Conversion Rate Increase; 22x ROI For Soft Surroundings
High confidence
Mobile Conversion Parity Program for Women's Fashion Retailer
Soft Surroundings, a women's lifestyle brand with 80 stores and strong catalog heritage, had never run experimentation before engaging Invesp. Mobile traffic dominated but converted at half the desktop rate. Invesp ran an average of 11 concurrent experiments at any point, focusing on mobile experience, branding, and persuasive messaging. The 22x ROI reflects revenue generated relative to the CRO investment.
Hypothesis
Soft Surroundings' mobile conversion rate (50% of desktop rate) represents the primary conversion opportunity. Closing the mobile-desktop gap through targeted mobile UX improvements, persuasive content, and trust signals will drive overall revenue growth proportional to the mobile traffic share.
Why This Works
Key Learnings
Expected Lift Range
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