285% BFCM Conversion Rate Increase For Sports Nutrition Brand
Medium confidence
Mobile Search Bar Visibility and Heatmap-Driven PDP Redesign
A sports nutrition Shopify brand engaged Blend for CRO ahead of BFCM. Blend used heatmap analysis to identify that mobile users were struggling with navigation and product discovery. Key interventions included making the mobile search bar more visible and accessible, and restructuring the PDP layout for mobile-first engagement. The BFCM campaign saw 285% higher conversion rates compared to prior year.
Hypothesis
Heatmap and session recording analysis reveals that mobile users are failing to find products due to hidden/hard-to-tap navigation elements. Making the search bar more prominent and redesigning mobile PDPs around thumb-zone interaction patterns will dramatically increase conversion rates during high-traffic events.
Why This Works
Key Learnings
Expected Lift Range
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