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Winner
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Airbnb: Listing Page — More Filters On Their Listing Screens With This Outcome

Here is a filter experiment I managed to detect on Airbnb's listing pages a few months ago. At the outset it looks like Airbnb was simply trying to add more filter options, but in reality there are at least three changes confounded together. If we break these changes up into individual patterns we might learn that some of them might be better than others. Perhaps this combination or interaction of both negative and positive changes could be an explanation as to why it looks like the variation was eventually rejected.

Hypothesis

If we test a similar change on our listing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.

Why This Works

Key Learnings

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