Winner
Low confidence
Bol.com: Listing Page — Something Better Than Classic Pulldown Menus, As Expected
When Bol ran their list vs grid view experiment, they also included a variation that tested for another very simple change: the exposure of menu options. That is, the listing page variant was designed to check if three more visible pull down options would be better or worse than just showing them hidden inside the pulldown.
Hypothesis
If we test a similar change on our listing pages as Bol.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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