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Booking.com: Homepage — Reveals More Impactful Search Criteria - Higher Location Tiles
Perhaps it's no surprise that when people wish to book a getaway, expressing a location is of higher importance than anything else. Interestingly, this has been confirmed in a recent Booking experiment which tested the position of various elements on their homepage. The A/B test, along with its implementation decision, revealed that shifting the location tiles higher up seems to have performed better.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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