Inconclusive
Low confidence
Confirmed Selection
In this experiment from Conversionrate.store , the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Hypothesis
If we implement 'Confirmed Selection' on listing pages (In this experiment from Conversionrate.store , the framing of the registration message was changed from a generic account creation one to a specific image selected by the user), then key conversion metrics will improve.
Why This Works
Key Learnings
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