Winner
Low confidence
Google: Listing Page — Recommended Questions Are Better Off Below Search Results
What's more important first - search results or recommended alternative questions based on what other users ask? It's now clear that Google ran such an experiment on their search results with a clear decision in favor of the former (showing real search results first).
Hypothesis
If we test a similar change on our listing pages as Google tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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