Inconclusive
Low confidence
Priming Step
In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow. The signup modal would appear on listing pages after requests to contact a listed company. The idea was to prime users with benefits of signing up in order to increase their motivation to do so. The experiment measured the impact on the initial progression (to the step with the email form).
Hypothesis
If we implement 'Priming Step' on listing pages (In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow), then key conversion metrics will improve.
Why This Works
Key Learnings
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