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Low confidence
Airbnb: Listing Page — Better Placement For Saving Properties
It looks like Airbnb just discovered a better placement for the "heart icon" that allows users to save properties to custom lists. Instead of placing the icon directly over property thumbnails (as in the control), it was A/B tested with a rightmost position of a wide listing - and eventually implemented.
Hypothesis
If we test a similar change on our listing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
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Key Learnings
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