Winner
High confidence
Authority
This experiment was a retest of a previously tested test 491 . Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation.
Hypothesis
If we display the real expert or founder behind a product, then conversion rate will improve because personal credibility reduces skepticism and builds trust.
Why This Works
Key Learnings
Expected Lift Range
Viewed 62+ times
Related Entries
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence