Etsy: Listing Page — Suggesting That Less Isn't Necessarily More

This interesting experiment was discovered a month ago on Etsy's product listing screens. In a nutshell, more traditional and elaborate product tiles was aggressively shortened by removing a lot of information such as product names and customer reviews. This had the additional effect of shortening the tested listing pages. One more later, the experiment looks like it was rejected - hinting that less is not always more. :)