Loser
Low confidence
Google: Listing Page — Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
It's been a decade since it was first discovered that Google has famously tested those 41 shades of blue. Last month I discovered that they began experimenting with link colors on their search results screen - once again. This time Google tested a lighter blue with a lower contrast which turned out that they rejected (most likely due to a negative experiment result).
Hypothesis
If we test a similar change on our listing pages as Google rejected, we should be cautious — their rejection suggests it underperformed.
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