30% Conversion Rate Delivered For Impact Dog Crates Through Category Widget And Product Page Redesign
Medium confidence
Impact Dog Crates: Category Widget and PDP Redesign for Conversion
Impact Dog Crates, known for high-quality escape-proof dog crates, worked with Invesp to improve conversion rates on their DTC site. Invesp identified that product selection complexity (matching crate size to dog breed/size/weight) was a primary friction point. Solutions included a category page widget to guide product selection and a PDP redesign emphasizing safety and trust signals.
Hypothesis
Dog crate buyers make considered purchases based on dog size/breed compatibility and safety assurances. A category page widget that guides buyers to the right product for their dog, combined with a PDP redesign that leads with safety certification and use-case imagery, will reduce decision paralysis and improve conversion.
Why This Works
Key Learnings
Expected Lift Range
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