Inconclusive
Low confidence
Cart Reminder And Recently Viewed on Product Page
In this tightly triggered experiment, users who (1) did not complete a purchase and (2) visited a different product page saw a button in the top-right corner labeled “Don’t Forget Your Club.” Clicking this button resumed the checkout process at the point where they left off, without requiring the same information to be re-entered.
Hypothesis
If we remind users of their cart contents and recently viewed items when they browse other products, then return-purchase rates will improve because we re-engage already-intent visitors
Why This Works
Key Learnings
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Experiment
Positive
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Test Idea
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