Inconclusive
Low confidence
Cart Reminder And Recently Viewed on Product Page
In this tightly triggered experiment, users who (1) did not complete a purchase and (2) visited a different product page saw a button in the top-right corner labeled “Don’t Forget Your Club.” Clicking this button resumed the checkout process at the point where they left off, without requiring the same information to be re-entered.
Hypothesis
If we remind users of their cart contents and recently viewed items when they browse other products, then return-purchase rates will improve because we re-engage already-intent visitors
Why This Works
Key Learnings
Viewed 7+ times
Related Entries
Test Idea
Winner
Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate
layoutproduct
Expected lift: 50%-130%
High confidence
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Research Finding
Principle
Personalized Experiences Generate 41% Higher Impact Than Generic
personalizationany
Expected lift: 20%-50%
High confidence
Test Idea
Winner
Personalized Next Step
personalizationthank_you
Expected lift: 5%-10%
High confidence