25% Low-Funnel And 60% High-Funnel Conversion Rate Increases For Generator Depot
Medium confidence
Funnel Conversion Rate Optimization for Power Equipment Retailer
Generator Depot had been driving paid traffic with poor ROI due to low conversion rates. Invesp worked both on site optimization and training the internal marketing team to understand conversion data and make better decisions. Three months in, Generator Depot's team was grasping CRO fundamentals. Results showed 25% improvement at the low end of the funnel (product/checkout) and 60% at the high end (category/search).
Hypothesis
A paid-traffic-dependent power equipment retailer with below-average conversion rates has conversion problems at both discovery (high funnel) and consideration (low funnel) stages. Teaching the marketing team CRO fundamentals alongside making site improvements will deliver sustained conversion gains.
Why This Works
Key Learnings
Expected Lift Range
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