23% Increase In Overall Sales For Rarewaves Music Retailer
Medium confidence
Homepage and Search UX Overhaul with Smart Cart for Music Retailer
Rarewaves, a large online music and entertainment retailer, engaged Blend for a comprehensive CRO program. Key initiatives included homepage redesign to improve product discovery, search functionality improvements, collection page infinite scroll implementation, and Smart Cart adoption. The combined program drove a 23% increase in overall sales.
Hypothesis
A large product catalog music retailer's conversion losses occur primarily at the discovery and navigation stage. Redesigning the homepage to surface trending products, improving on-site search relevance, adding infinite scroll to collection pages, and implementing Smart Cart will collectively drive significant sales growth.
Why This Works
Key Learnings
Expected Lift Range
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