Winner
Medium confidence
Account Page Social Proof + Free Account Emphasis → +19% Paid Members — Course Hero
CRE redesigned Course Hero's 'Create a Free Account' page with: social proof showing 10M+ student community size, rewritten benefit bullets clarifying value, emphasis on free account creation throughout copy, and repositioning Facebook signup button below the primary CTA. Platform was [company].
Hypothesis
Adding community size social proof and emphasizing free account creation on the signup page would increase conversion to paid membership
Why This Works
Key Learnings
Expected Lift Range
Viewed 64+ times
Related Entries
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence
Test Idea
Winner
Blurred Product Background
layoutsignup
Expected lift: 0%-10%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence