Winner
Medium confidence
Account Page Social Proof + Free Account Emphasis → +19% Paid Members — Course Hero
CRE redesigned Course Hero's 'Create a Free Account' page with: social proof showing 10M+ student community size, rewritten benefit bullets clarifying value, emphasis on free account creation throughout copy, and repositioning Facebook signup button below the primary CTA. Platform was [company].
Hypothesis
Adding community size social proof and emphasizing free account creation on the signup page would increase conversion to paid membership
Why This Works
Key Learnings
Expected Lift Range
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Related Entries
Test Idea
Winner
Blurred Product Background
layoutsignup
Expected lift: 0%-10%
High confidence
Test Idea
Winner
Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence