Loser
Low confidence
Airbnb: Homepage — Both Of These Social Proof Statements
Many companies have already tried and tested the pattern of displaying numerical social proof in some form or another. In this leaked experiment from Airbnb on their host signup landing page, we managed to detect two social proof statements that were eventually rejected. Here are some potential explanations as to possibly why they failed to deliver on an improvement.
Hypothesis
If we test a similar change on our home landing pages as Airbnb rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Winner
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Expected lift: 10%-30%
Medium confidence