Winner
Low confidence
Airbnb: Product Page — Display Customer Ratings
In this tiny and well isolated experiment, Airbnb tried a slightly different approach to displaying customer ratings on their property (product) pages. From the observed implementation decision one month later, we learned that using decimal places for customer rating averages seems to be the better approach. :)
Hypothesis
If we test a similar change on our product pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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