Loser
Low confidence
Etsy: Product Page — Additional Customer Review Filters
Etsy ran this a/b test where they showed additional customer review filters on selected product detail pages. The test was eventually rejected it seems.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
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Pattern #14: Exposed Menu Options
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Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence