Loser
Low confidence
Etsy: Product Page — Customer Reviews Banner
Etsy Fails To Replicate Airbnb's Customer Reviews Banner. This leak shows what Etsy tested on their product pages.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Test Idea
Winner
Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate
layoutproduct
Expected lift: 50%-130%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
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High confidence
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
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Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence