Winner
Low confidence
Etsy: Product Page — "In X Carts" Social Proof Message
Etsy has been a/b testing a simple and common social proof element on some of their product pages. They showed how many users have recently added an item in their shopping carts.
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence