Winner
Low confidence
Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds
Once upon a time, Netflix had asked users to enter their email address far down in the signup flow. The email field appeared after a user moved from the hompage, through a series of confirmation steps, and a plan selection - what might officially be counted as the fifth step. All this was challenged with the following experiment where the email field was placed right at the forefront. More so, it also looks like this changed generated some positive impact as it was also rolled out.
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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