Inconclusive
Low confidence
Social Counts on Product Page (Online.metro-cc.ru)
In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.
Hypothesis
If we display social counts (purchases, views, saves) on product pages, then conversion rates will improve because popularity signals reduce purchase risk perception through social validation
Why This Works
Key Learnings
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