Inconclusive
Low confidence
Social Counts on Product Page (Online.metro-cc.ru)
In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.
Hypothesis
If we display social counts (purchases, views, saves) on product pages, then conversion rates will improve because popularity signals reduce purchase risk perception through social validation
Why This Works
Key Learnings
Viewed 61+ times
Related Entries
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
Accordion Layout on Product Detail Page
pdp_optimizationproduct
Expected lift: 10%-25%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence